ABI Week 2025

This year’s campaign takes place between the 19th – 25th May and is called On a good day.

On a good day will tell of the fluctuating and unpredictable nature of brain injury, highlighting the gap between capabilities on a good day versus a bad day.

Fatigue, headaches, mood changes, capacity and cognition problems have a huge impact on a survivor’s day-to-day activities, their ability to work and their relationships with friends, family and others.

Colin Morris, Director of Communications at Headway UK, said:

“On a good day will get people thinking about brain injury. However, more importantly, we hope people will change their opinions, attitudes and behaviours towards those who might be having an all-too-common bad day”.

See more now about the campaign on Headway UK here: On a Good Day